March Studio, started by husband and wife Todd and Sherry in 1998 is a design studio located in Santa Monica, California. They’ve done work for the likes of Vice, HBO, and Fred Segal, but what makes March Studio special is “branded architecture with purpose” at the center of its operations. In this way, the studio is very much a reflection of its founders. Todd, a trained architect and Sherry, a brand strategist, have actively married their individual skills and training to bring about an incredibly conscious, unique, and effective five-step business model I’m currently digging. Really digging.Read More
I think the cultural zeitgeist is best summed up by Migos and the "Bad and Boujee" music video, which is all over the place these days. It's time to pop champagne and get money money. Even if we're just new money. Who cares? We may eat Cup O' Noodles and fried chicken at fast food joints, but we roll in with gold bottles of champagne, wear every piece of gold jewelry we own on our person, and wipe our lips with Versace scarves; we may eat cheap Chinese but our Chinese take-out boxes are Chanel; we may be rapping outside of a building in the projects, but we pulled up in a BMW SUV, rock shoulder-padded women's power suits, and will whip you senseless with a Moschino belt if you question us. We're bad. We're boujee. And we want everyone to know it.Read More
The Katayama designs speak for themselves. And this is brilliant advertising for Lexus, obviously.
But beyond that, I think it's a sign of what's to come as more and more brands will likely do this kind of interdisciplinary design and advertising in the future. In this case, auto design meets interior design meets product design meets cafe meets chill-out space meets big cities meets urban consumers. Rigid lines between distinct design and commerce arenas will continue to disintegrate, and boundaries will blur as we move deeper and deeper into post-modernity. That's my prediction. And not just mine, I'm sure. Be on the look-out.Read More